Four questions to evaluate your efforts
“Goals. There’s no telling what you can do when you get inspired by them. There’s no telling what you can do when you believe in them. There’s no telling what will happen when you act upon them.”
“If you go to work on your goals, your goals will go to work on you. If you go to work on your plan, your plan will go to work on you. Whatever good things we build, end up building us.” – American business mogul Jim Rohn
So your company’s been ‘doing’ broad-based black economic empowerment (B-BBEE) for several years now. At first, it was this hugely overwhelming task that no one really understood. Then you started to grasp the basics. And now, years later, you’ve got systems in place. You’ve got plans, you’ve got strategies, and you’ve got a verified B-BBEE certificate to prove it.
But is a certificate really the “BEE”-all and end–all (excuse the pun. We couldn’t help ourselves :D) of transformation?
The businessdictionary.com defines transformation in an organisational context as follows:
Can a certificate, which quantifies shareholding, head counts and expenditure in relation to targets, really capture the vastly encompassing definition of real transformation? There’s no doubt that it is a helpful measure. But to evaluate where your company really is on the journey of transformation, you need to look further and deeper.
That process can be painful and discouraging. However, it’s also honest and necessary: it’s what your company needs to ignite and shape its goals.